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+--- Thread: "CAN'T HELP FALLING IN LOVE" for Extra Gum (/thread-2325.html)
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RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-08-2015
Very nice. Would love to see her pass Tyler Joseph/Twenty One Pilots.
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - john - 12-09-2015
According to ispot.tv the 30 version of the ad has had 1,609 national airings.
The 15 second Spanish version has had 450 airings.
http://www.ispot.tv/ad/A7Xl/extra-spearmint-the-story-of-sarah-and-juan
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-09-2015
FB share of the "Extra presents" video:
Quote:the voice behind the commercial... awesome voice
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - InItToWinIt - 12-09-2015
It looks like Haley's gum commercial gets a prime-time network showing tonight at 9:31 p.m. in the middle of FOX's all-new music and variety special "Taraji and Terrence's White Hot Holidays." Among the shows performers are Mary J. Blige, John Legend, and Jamie Foxx, with a duet by hosts Taraji P. Henson and Terrence Howard.
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-09-2015
Thanks for the heads up. Looks like the show aired 9-10 eastern time.
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - john - 12-10-2015
Quote:Pat @Pat5533 4m4 minutes ago
The @ExtraGum ad won the 2015 #TheYouTubeAd That Gives You Feels! Congratulations @HaleyReinhart! @olemajorlyindie
http://adwordsagency.blogspot.com/2015/12/and-winner-is-theyoutubead-of-2015.html?m=1
Quote:Category: #TheYouTubeAd That Gives You Feels
You're not emotional. It's just allergies. It's dust in your eye. You voted for the ad that created the biggest feels.
Winner: Extra Gum: The Story of Sarah & Juan (Energy BBDO, Starcom Mediavest Group, Mediacom)
Quote:ole (oh-lay) @olemajorlyindie 13m13 minutes ago
Congrats to @Extragum, @HaleyReinhart & @EnergyBBDO winning the #WebbyAward for #TheYouTubeAd that Gives You Feels- http://buff.ly/1Y6ecCW
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-10-2015
I also posted this in the "Happy for Haley" thread:
Quote:Tim Rainey with Jim Fox and 2 others.
59 mins · Sacramento, CA ·
Wow. Mind. Blown. This is Haley Reinhart and she was on American Idol a few years back. Her cover of Elvis Presley's "Can't Help Falling In Love" from the Extra gum commercial is amazingly beautiful. KUDL in Sacramento was proudly one of the first stations in the country to play it and KDND was the first Top 40 station to play it. This thing is gonna be big.
^ Program Director at Entercom Communications
Entercom is an American broadcasting company based in Bala Cynwyd, Pennsylvania. Founded in 1968, it is the fourth-largest radio company in the United States, owning more than 125 radio stations across 27 media markets.
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - mercfan3 - 12-10-2015
Wow..I hope it does start getting some serious traction.
That would be amazing for the EP too. (And perhaps a reason why they held off, if there's going to be a radio push.)
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-10-2015
They might want to rethink the single. Following "Can't Help Falling in Love" with the breakup song "Better" back-to-back doesn't strike me as the best approach.
Edit:
Quote:Program Director at Entercom Communications
^ That's what his FB page says. But this recent article says,
Quote:Tim Rainey Named PD At KDND, KUDL/Sacramento
http://www.allaccess.com/net-news/archive/story/146682/tim-rainey-named-pd-at-kdnd-kudl-sacramento
So his influence doesn't appear to be as widely felt as I first thought.
RE: "CAN'T HELP FALLING IN LOVE" for Extra Gum - Miguel - 12-10-2015
The Extra music video has topped 100K views:
100,028
Adweek (advertising trade journal):
Quote:U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut
Humility, hard work, stellar ads and joyous clients
Cover story features a picture with the Creative Director on Haley's spot front and center:
![[Image: bbdo-agency-01-b-2015.png]](http://www.adweek.com/files/imagecache/node-detail/news_article/bbdo-agency-01-b-2015.png)
Quote:"[The Snickers campaign] illustrates the power of a great idea," says Mars global CMO Bruce McColl. "We just celebrated our 20th year with BBDO, and the reason the relationship is so strong is that they are applying that caliber of work to all their brands." He cites the agency's nostalgic campaign for Extra gum, "The Story of Sarah and Juan," and its teaming with WPP's MediaCom, which won the Mars planning account last December.
Quote:..."Twenty years ago, there was a hard BBDO style," says Lubars. But that's no longer the case as the new, data-driven shop is both more collaborative and more flexible creatively. "Today, what typifies us is surprising and delighting," he adds. "We're like the invisible hand from the client to people."
There's an increased focus on recruiting creatives who bring their own perspectives. "The age of the prima donnas is over," Hahn says. "We want people who are creators, not just creatives. They have the idea, but they also figure out the way to make it happen." Adds Lubars: "Simply developing great work isn't enough. It has to be work that isn't just distributed, but that people actively seek out and pass on."
http://www.adweek.com/news/advertising-branding/us-agency-year-bbdo-was-2015s-unstoppable-creative-juggernaut-168435